SIGMA IS ONE OF THE LEADING SCHOOLS IN BRASÍLIA, WITH ONE OF THE BEST SYSTEMS OF EDUCATION GOING FROM KINDERGARTEN TO HIGH SCHOOL. IT HAS ONE OF THE HIGHEST APPROVAL RATES IN THE CITY FOR STUDENTS WHO ARE LOOKING TO ENROLL IN FEDERAL UNIVERSITIES.
While working at Artplan I was the lead designer in updating their original logo (below)
since it opened in
1984.
The client wanted to keep the tradicional green colour so instead we focused on the symbol and the typography, making it possible to modernize the logo while not losing it's essence and most importantly, its recognisability.
The new symbol was divided to represent the three different levels of education the school offers.

(from left to right)

KINDERGARTEN
The cognitive development of toddlers.

ELEMENTARY SCHOOL
The basis for education and of all further academic learning.


HIGH SCHOOL
Cognitive development and basic education are joined to form critical thinking.
Next on the list? Well, every school needs an awesome mascot...
... AND SO, THE SIGMA OWLS WERE BORN.
And finally, to commemorate its 30th year Sigma asked for a complete rebranding of all its stationery, including the student/parent guidebook and enrolment material.

DOODLES OF SCHOOL ELEMENTS +
SIGMAS NEW LOGO = HAPPY 30TH SIGMA!
Photos By: Bulldog Estudio
Well this was a great project and I hope you enjoyed the design process and final result.
​​​​​​​I’d love to do a similar project for you.

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